Character Design: NovoBoy

Character design of Novoboy, a character created for the advertising promotion of the new NOVOLIZER inhaler from the pharmaceutical company MEDA.
Three promotional products were made for children who use this medication: an advertising poster, (of which I show here the preliminary sketches that were presented to the client), a diptych with adhesive stickers and a comic with NovoBoy's adventures.
Client: MEDA. Creation and development: KIDEKOM